Marshall - Live in Color

Turning up the volume on connection, creativity, and community.

Overview:
“Live in Color” reintroduces Marshall with bold energy and an inclusive edge—where music meets modern identity. Centered around the launch of the new Action III speaker, the campaign came to life through vibrant visuals, intentional storytelling, and a strong presence on Facebook and Instagram to maximize reach and engagement.

The Approach:
To celebrate self-expression and amplify the voices of today’s music lovers, the campaign featured an influencer launch strategy with DJ Peggy Gou and singer-songwriter Joy, aligning Marshall with cultural tastemakers to drive authenticity and cultural relevance. Paid social ads blended real-life scenarios with an organic color scheme, creating a visually striking and relatable experience that reflected the audience’s lifestyle and values.

Creative Pillars
• Summer Vibes
• Authenticity
• Edge and Originality
• Organic Neutrals

Outcome:
The campaign drove a 65% increase in engagement and a 50% lift in product awareness within the first four weeks of launch—establishing Action III as a go-to portable speaker for style-conscious, music-driven consumers.

Explore the full calendar and social rollout strategy.

Branding
Social Media & Strategy
Graphic Design
Copywriting